Rafid by FirModel
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Rafid is live

From the customer's email to a priced quotation — run by AI.

Rafid, by FirModel, reads your requests, finds the source price, asks your suppliers and builds the quotation on your letterhead. You stay in control.

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Models for firms

In most trading and supply companies, the real operation lives in an inbox, a few spreadsheets and the memory of two or three people. A request arrives, someone hunts for prices, someone chases suppliers, someone types the quotation — and when one of them is busy, the deal waits.

FirModel builds models for firms: complete systems that take on that daily work and run it with AI, while the people who own the business keep every decision that matters. Each model runs one part of the business from start to finish. The first, Rafid, handles sourcing and quotations.

Rafid was built inside a working trading company, on real requests. Before we offered it to anyone else, it was run through more than 1,600 end-to-end scenarios and nearly 2,000 automated tests. Every error found goes back to be fixed and tested again, and nothing is released until it passes.

Where the time goes

  • Requests lost in the inbox

    A request for quotation sits between newsletters and replies. By the time someone opens the attachment, the customer has asked someone else.

  • Hours spent on prices

    Finding who makes the part, who sells it nearby and at what price means tabs, calls and guesswork, for every item on every request.

  • Quotations and follow-ups by hand

    Copying items into a template, adding margin and freight, sending, then remembering to follow up. Every step is manual, and every step can slip.

The world is running. With Rafid, so are you.

Businesses everywhere lean more on technology every year. Instead of spending your days pricing requests and hunting for suppliers, let Rafid coordinate the work between your customers and your suppliers.

It builds your data as you work, keeps it safe, and tells you who you dealt with and when. When you correct Awn, it writes down the lesson and, once you confirm it, applies it from then on. When a deal is lost, Rafid asks you why and keeps the answer in that customer's history, and Awn reads it before the next quotation.

Rafid remembers

  • Every request, with its dates
  • Every price each supplier gave you, and when
  • Every part and every line you have priced
  • Who you dealt with, and when

That is effort, time and money back from work that returned too little.

One platform, a model for each part of the business

Each model is a complete system run by AI. Start with Rafid today; the next two are on the way.

Live

AI sourcing and quotations: from the customer's request to a priced quotation on your letterhead.

  • Reads requests and offers in any format
  • Searches for the source price
  • Quotations on your letterhead, with your stamp
  • Awn, its AI agent, built in
Open Rafid

Coming soon

Execution

Purchase orders, shipping and tracking, delivery documents, and an alert before your company papers expire.

Coming soon

Finance

Collections, the real profit on every deal, and a draft annual financial pack for your accountant.

How Rafid works

Six steps, from the request in your inbox to the purchase order in your records.

  1. The request arrives

    A customer's request for quotation arrives by email. Rafid reads it in any format — email text, PDF, Excel, Word or images — identifies the customer and registers the request with its items.

  2. Rafid finds the price

    First what you already know: past prices and your own suppliers. Then linked platforms, such as eBay in 12 markets and Farnell. Then the wider web in more than ten languages, reaching for the source: the manufacturer, its authorized distributors and the nearest regional office.

  3. Suppliers are asked

    Rafid prepares and sends requests for quotation to suppliers, follows up, and reads their replies and offers in any format.

  4. You compare and choose

    Prices sit side by side: the cheapest, and the closest to the source. You choose, and Rafid builds the quotation with your margin and freight, including air and sea estimates.

  5. The quotation goes out

    On your company letterhead with your stamp: by email from your own mailbox, or as a stamped PDF you share through any app.

  6. Nothing is forgotten

    Follow-ups, purchase orders and collections are tracked, so every request reaches its end.

Meet Awn, Rafid's agent

Awn is the AI agent inside Rafid. You decide how much it does, with one press.

  • Manual

    Awn reads and suggests; you do everything else.

    Awn
    Reads every request and offer, and suggests
    You
    Every send and every decision
  • Recommended

    Semi-automatic

    Awn prepares everything and sends the routine; commercial decisions stay yours.

    Awn
    Prepares supplier requests, searches and quotations; sends routine letters
    You
    The supplier, the price, the margin and the final quotation

  • Automatic

    Awn decides and sends within the switches you open.

    Awn
    Decides and sends within the open switches
    You
    Which switches are open; change them any time

Every action Awn can take has its own switch. Nothing commercial happens without your permission.

Built for the way trading companies work

  • Source-first pricing

    Rafid looks for the manufacturer, its authorized distributors and the nearest regional office before resellers.

  • Linked platforms

    Prices from connected platforms, such as eBay in 12 markets and Farnell, next to your own suppliers.

  • Search in 10+ languages

    Rafid searches the web in more than ten languages, so a supplier in Germany, Turkey or China is within reach.

  • Supplier offers in any format

    Replies in email text, PDF, Excel, Word or images are read and placed side by side.

  • Freight estimates

    Air and sea freight estimates go into the quotation, using the supplier's own figure when it gives one.

  • Quotations on your letterhead

    Your letterhead and your stamp, sent from your mailbox or shared as a stamped PDF.

  • Arabic and English

    Quotations and letters in Arabic or English, and requests read in either. The full English interface comes with launch. Part numbers, brands and company names stay exactly as they are.

  • Android app

    Rafid on your phone: requests, prices and approvals wherever you are.

You stay in control

What we promise here is what Rafid actually does.

  • Your data is yours alone

    Each company's data is isolated from every other company's.

  • Your mailbox stays yours

    Business letters are sent from your own address, in your company's name.

  • You set what Awn may do

    Every action has its own switch. Commercial decisions need your permission.

  • Evidence before you send

    AI can make mistakes. Rafid shows its sources and evidence so you can review before anything goes out.

  • The cost before a big job

    A job that costs one dollar or more shows its cost and asks you before it runs.

Plans

Plans and pricing are announced at launch.

The plans differ in size: more users, more mailboxes and a larger weekly AI allowance.

  • Starter

    For a small team getting started

    Users
    Base
    Mailboxes
    Base
    Weekly AI allowance
    Base

  • Professional

    For a growing sales and purchasing team

    Users
    More
    Mailboxes
    More
    Weekly AI allowance
    More

  • Business

    For larger teams with several mailboxes

    Users
    Most
    Mailboxes
    Most
    Weekly AI allowance
    Most
Request early access

Questions

Which email providers work with Rafid?

Microsoft 365 and Outlook today. Gmail and other mailboxes (IMAP) are coming.

Which languages does Rafid work in?

Rafid's interface is in Arabic today, and the full English interface comes with launch. It reads requests and supplier offers in English and many more languages, issues quotations and letters in Arabic or English, and searches the web in more than ten languages.

Is my data shared with other companies?

No. Each company's data is isolated from every other company's. Your requests, prices, suppliers and customers are seen only by your own team.

Can the AI make mistakes?

Yes. That is why Rafid shows where every price and every detail came from, so you can check it before anything is sent. Commercial decisions stay with you unless you open their switches to Awn.

How do I pay?

By local and international card. Full details are announced at launch.

Can I cancel?

Cancellation terms are announced at launch, together with plans and pricing.

Talk to us

We answer by email. Write to the team that fits your question.

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